With MediaCity and The Quays ambition to become a world-leading waterfront, the updated regeneration framework for the 53-acre site responds to shifting market trends, providing up to 3,200 more homes and an additional 800,000 sq ft of commercial floorspace.

Located on the banks of the Manchester Ship Canal in Salford, Greater Manchester, the designs for Landsec and Peel create an inclusive, vibrant and walkable mixed-use experience.  A network of pedestrian and cycling streets link the existing and newly proposed streets and squares, whilst active ground floors and structures will provide a dynamic environment for people to engage with all year round.

Stephen Wild, MediaCity Managing Director said: “The re-shaped regeneration proposals will support us in delivering a world class destination where people will want to live, work and learn for many years to come. As the home of future media, MediaCity’s output is global, and its environment needs to reflect its international significance. While the waterfront is the gateway to MediaCity and the Quays, it’s right that it should compete with some of the finest waterfront destinations in the world. We’re looking forward to working with our partners to make our vision a reality.”

Mike Hood, CEO of LandsecU+I, the regeneration arm of Landsec said: “Since its inception, MediaCity has been at the forefront of creativity. These proposals give us the opportunity to take the next step with its evolution, as we continue to focus on how MediaCity can showcase the future of entertainment, living, experience and innovation.”

Salford City Mayor Paul Dennett said: “Following the recent consultation, where the public were able to share their views on the future of the area, it’s exciting to now see these proposals approved. MediaCity has always been a striking development that has caught the eye and imagination of so many since its inception, and so to now see the next step in its evolution is really positive. What’s to come will further cements MediaCity’s position as the place to live and work in the northwest and a must-see destination. With office space to cater for the growing number of businesses looking to relocate to Salford and a significant number of new homes to support our drive to alleviate the housing crisis MediaCity will continue to be a hugely important development for the city.”

In producing the updated framework, Prior + Partners have worked as masterplanners in close collaboration with Deloitte as planners and Urban as landscape architect.

The framework can be viewed here.

MediaCity is a joint venture partnership between Peel and Landsec.