Old Oak Common Strategic Narrative 

The role of the narrative is to outline the high-level ambitions for this strategically important area into a digestible and visual format, highlight progress with the development and raise the profile to investors.

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Prior + Partners has been working as part of an AECOM-led team to define a strategic narrative for the Old Oak development in north-west London. This provides a great example of where we have distilled key project ambitions into a graphically appealing concise prospectus, which was successfully distributed to potential investors at MIPIM.

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​Its vibrant graphics, enabled the document to stand out from thousands of promotional documentation and delivered an effective overview of the visioning process to date.

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The work underpinning the strategic narrative is now assisting the OPDC and the GLA in setting out its bid for money from the Housing Infrastructure Fund (HIF).