AlUla Framework Plan

Prior + Partners are commissioned as part of a wider consortium to provide Strategic Planning and Masterplanning guidance for The Royal Commission for AlUla (RCU), Saudi Arabia. The work is to produce a Framework Plan and associated planning guidelines for the period to 2035.  

The Royal Commission for AlUla (RCU) was established by Royal Decree in July 2017 to capitalise upon the region’s unique cultural, heritage and natural assets and transform Al Ula County into a global tourism destination welcoming 2 million visitors annually by 2035. This initiative reflects the ambitious commitment made in Saudi Arabia’s Vision 2030 Plan to curate and foster tourism and leisure within the country.

​

Located in the north-west of the country, covering 22,300 km2, AlUla County lies at the crossroads of ancient civilisations, in spectacular desert landscape, with a wealth of biodiversity and archaeology. The RCU’s goal is to reaffirm AlUla as one of the country’s and region’s most important archaeological and cultural destinations, while preparing to welcome visitors from around the world.

​

Sensitive and meticulous planning is required to achieve the delicate balance of preservation and growth. The AlUla Framework and Guidelines (FPG) will comprise a suite of planning regulations, policies, guidelines and clear landuse objectives that will provide the blueprint for sustainable development over the next 20 years in alignment with the AlUla Vision.